Human Innovation

GOLD embraces the ethos of innovation as the driving force behind our quest to make human performance accessible for all. We foster sustainable thriving by leveraging the natural strengths of the body; keeping our own systems finely tuned for the long run. We're not just about winning medals; we're about human thriving for all using Data not Drugs®

Data not Drugs

GOLD leverages artificial intelligence to discover new connections within the human biological ecosystem. We seek human thriving and find correlations in data illuminating new connections to leverage our natural strengths. Insights > Adjustments > Forever upward growth.

‘Optimizing with Data not Drugs’

By harnessing the innate strengths of the human body and pushing the boundaries of performance, we help you pioneer groundbreaking approaches that transcend conventional limits and propell us towards unprecedented feats of athletic excellence and inspiration with the limitless possibilities of natural human achievement using Data not Drugs.

Your Interconnected Self

We as humans are comprised of interconnected biological systems, and by exploring these, we can uncover new connections that offer a deeper understanding of ourselves. GOLD is built on insights between these core biological aspects to keep you optimized. Embracing this harmonious union allows us to optimize our own health and fitness journey, leading to transformative results and a profound sense of balance. Join us on this journey of self-discovery and empowerment.

Pleiotropic Benefits

Just like a pebble creates ripples in a pond, simple actions can have profound downstream effects on your wellbeing. By incorporating GOLD’s time-based model into your daily routine, you're unlocking a cascade of thousands of pleiotropic benefits – from improved mood and energy levels to enhanced cognitive function and longevity. Start small, aim high, and let our app guide you on the journey to a healthier, happier you.

Example: Insight to Action

Example of a GOLD data insight: Using the first consumer EEG sleep tracker ‘Zeo’ for an early discovery of room temperature and deep sleep. This insight was used to cool the sleeping temperatures of athletes using a water-cooled mattress topper to increase deep sleep to enhance recovery, which increased training output, eventually helping win Olympic medals.

Our Evidence Model

Olympic Innovation + Superb Science + Your Data. Our evidence model integrates the latest scientific research from our world-class scientific and medical advisory team with decades of on-the-ground wisdom using Olympic athletes' real-world trial and error experiences. This gives us an unprecedented advantage over other fitness platforms ensuring that every step you take leads towards continuous improvement.

Origins: Pre Olympics

Original notes from 2011 ‘Optimized Athlete’ (OA) that helped athletes win Olympic medals without drugs and became the basis for GOLD’s medal-winning human performance model.

By leveraging data-driven insights, our app empowers you to make informed adjustments to your behaviors, setting in motion a cascade of positive changes. Over time, these seemingly small adjustments accumulate, leading to thousands of downstream benefits that redefine who you are. It's not just about workouts; it's a holistic approach to wellness, tailored to your unique needs. Embrace the potential of data to sculpt a healthier, happier you, and let GOLD be the catalyst for your extraordinary journey towards well-being and fitness breakthroughs.